Data Protection

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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from en.giesswein.com (the “Site”).

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
- Criteo: https://www.criteo.com/privacy/

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

LINKSTER TRACKING
On this page we use the tracking technology of Linkster GmbH, Colonnaden 5, 20354 Hamburg, to measure and visualize insights into partnerships and advertising channels. This is a function for measuring the efficiency of the corresponding advertising measures. Furthermore, the information enables us to assign advertising successes for billing with corresponding advertising partners. If you click on an advertising integration, cookies are set in your browser, which are read out in the event of a transaction. At every touch point, your browser sends an HTTP request to the Linkster server with which certain information is transmitted. This information includes the URL of the website on which advertising material is placed (referrer URL), the browser identifier (user agent) of your end device (including information about the device type and the operating system), the IP address of the end device (This IP address is anonymized and hashed by us before storage), HTTP header (data packet automatically transmitted by your browser with various technical information), the time of the request and, if previously saved on the device, the cookie with its Content. A cookie is a small data packet that is exchanged between your browser and the server. The information relevant to the web application can be stored and transmitted in this data package, e.g. the content of a virtual shopping cart. The tracking technology stores cookies on your end device to document actions. A 24-digit, anonymous ID is stored in the cookie. Linked to this ID, the data is encrypted in our database on the server. This contains information about the last touch points (i.e. when a particular advertising material was displayed or clicked on by a device). The stored touch points can, if necessary, be combined to form a sequence chain (user journey).

With an action request, the order number and the shopping cart value of your order are usually also transmitted and saved by us. In addition, the following values can be transmitted and saved: your customer number, new customer characteristic. The cookies saved by Linkster GmbH are deleted after 30 days at the latest. The information transmitted to us and the cookies only serve the purpose of correctly assigning the success of an advertising medium and the corresponding billing and is in line with our legitimate interests in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR. If you do not want cookies to be stored in your browser, you can do this by setting your browser accordingly. You can deactivate the storage of cookies in your browser under Extras / Internet options, restrict them to certain websites or set your browser so that it notifies you as soon as a cookie is sent. Please note, however, that in this case you will have to reckon with a limited display of online offers and limited user guidance. You can also delete cookies at any time. In this case, the information stored in it will be removed from your device.

The collection and processing of tracking data can also be deactivated by clicking on this tracking opt-out link: https://trck.linkster.co/privacy-optout.do

Viewing your data: https://trck.linkster.co/privacy-mydata.do

The following overview shows which cookies are used by our tracking technology:

TRS: Unique, 24-digit identifier (ID) for tracking partnerships. This cookie is stored in the client browser and identifies database records that contain the touchpoint data.

TRSCJ: Fallback cookie with the rudimentary touchpoint data for tracking partnerships. This cookie contains all touchpoint data encrypted on the client browser.

trs_db_optout: When you click on the tracking opt-out link, a special cookie is written, which deactivates tracking in the current web browser of the end device. However, tracking is reactivated as soon as you delete the tracking opt-out cookie.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at shop@giesswein.com or by mail using the details provided below:

Giesswein Shop EN
Giesswein Walkwaren AG
Niederfeldweg 5 Brixlegg AT 6230
shop@giesswein.com